<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Commerce Quarterly</title><description>The economics of selling online: costs, margins and the business of ecommerce.</description><link>https://commercequarterly.com/</link><item><title>How Much Does a Shopify Store Really Cost in 2026? The Line-Item Answer</title><link>https://commercequarterly.com/costs/how-much-does-a-shopify-store-cost-2026/</link><guid isPermaLink="true">https://commercequarterly.com/costs/how-much-does-a-shopify-store-cost-2026/</guid><description>Every published price on one page: plans, domain, theme, apps and processing — assembled into three realistic budgets, from a $40-a-month lean start to a serious launch.</description><pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate></item><item><title>The Real Cost of a Shopify App Stack: What 50 Store Audits Show</title><link>https://commercequarterly.com/costs/real-cost-of-shopify-app-stacks/</link><guid isPermaLink="true">https://commercequarterly.com/costs/real-cost-of-shopify-app-stacks/</guid><description>Apps are the quiet line item that triples store budgets. We tallied the stacks of 50 live stores to find the median monthly bill.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate></item><item><title>First-Year Math: What a New Online Store Actually Earns and Spends</title><link>https://commercequarterly.com/startup/first-year-math-online-store/</link><guid isPermaLink="true">https://commercequarterly.com/startup/first-year-math-online-store/</guid><description>A month-by-month model of a first-year store built from published benchmarks: revenue ramp, fixed costs, and where the break-even month lands.</description><pubDate>Sun, 12 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Q3 Briefing: Five Numbers That Set the Tone for Holiday Season</title><link>https://commercequarterly.com/briefings/q3-2026-ecommerce-numbers/</link><guid isPermaLink="true">https://commercequarterly.com/briefings/q3-2026-ecommerce-numbers/</guid><description>Shipping rates, ad costs, processing fees and two quieter figures that will decide Q4 margins.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate></item></channel></rss>