Desk with laptop showing an online storefront, receipts and a calculator

Cost breakdown

How Much Does a Shopify Store Really Cost in 2026? The Line-Item Answer

Every published price on one page: plans, domain, theme, apps and processing — assembled into three realistic budgets, from a $40-a-month lean start to a serious launch.

Jul 15, 2026

Costs, margins & indexes

All analysis →

Hands reviewing printed subscription invoices at a desk

Cost breakdown

The Real Cost of a Shopify App Stack: What 50 Store Audits Show

Apps are the quiet line item that triples store budgets. We tallied the stacks of 50 live stores to find the median monthly bill.

Jul 13, 2026

$29 $29/month is the real floor for a working Shopify store on Basic with annual billing ($39 if you pay monthly), before payment processing.

Starting up & briefings

All guides →

$Packed shipping boxes on a small warehouse shelf beside a laptop$

Starting up

First-Year Math: What a New Online Store Actually Earns and Spends

A month-by-month model of a first-year store built from published benchmarks: revenue ramp, fixed costs, and where the break-even month lands.

Jul 12, 2026

Financial newspaper pages and reading glasses on a dark table

Briefing

Q3 Briefing: Five Numbers That Set the Tone for Holiday Season

Shipping rates, ad costs, processing fees and two quieter figures that will decide Q4 margins.

Jul 11, 2026