Costs · Margins · The business of ecommerce
Recurring price indexes we maintain: apps, themes, shipping, tooling.
Merchants search for a single fixed monthly number but Shopify's UK pricing page shows tiered plans from £19 to £1,800 a month plus per-transaction card rates, and the theme a store runs on is a separate cost with its own median of $300 that this article prices out alongside the plans.
Merchants search for a single all-in Shopify fee for the Australian market but the pricing page names four plan tiers with different monthly rates and a promotional entry rate, and no theme, however well built, changes what those tiers cost.
Merchants search 'shopify app costs per month' expecting a subscription calculator, but the real savings sit inside theme code that already ships settings apps charge monthly to duplicate, and comparing Dawn's featured-product section against Horizon's shows exactly which jobs a theme can and cannot do alone.
We pulled the price tag off 20 well-known Theme Store listings, first-party and third-party, and the sample says: free or roughly $300-500, with surprisingly little in between.
We counted every theme listed free in the official Theme Store, all 24, by name, and traced where the free tier ends and the app bills begin.